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About Us

Engage. Understand. Activate.

With over 16 years of market research and mystery shopping experience, Measure CP is an innovator. Building our business from the ground up, from servicing a handful of clients to providing some of the worlds largest brands and companies intelligence and research services, Measure CP is your research partner.

Measure CP prides itself on delivering clients cutting edge solutions offering actionable intelligence & a platform offering wide-ranging data collection capabilities. Offering mystery shopping, brand auditing, compliance checks, and field research, we offer a complete solution for capturing experiences. Measure CP uses traditional, mobile, geocoded, and hidden camera technologies in order to bring clients pertinent insights into the brand, customer, and service experiences. These insights, enhanced with robust reporting, integrates customer, employee, brand, social, and sales data that tells a story about the brand health of the organization.

Our 360° Solution is built on innovation and trust and building a lasting partnership and relationship.

Founded in Louisville, Kentucky, Measure CP is leading the industry by using cutting-edge technology to reshape market research. Making data inclusive and informational, we’ve mastered what it takes to stay ahead of your competition using data to tell your story.

Our Mission

We strive for delivering world-class service to our clients by using state of the art technology and solutions. And we like to have fun while doing it.

About our Founder

Kimberly Measure CP

Kimberly Nasief

President & Founder

Kimberly founded Measure CP to provide clients with only the most cutting-edge consumer insight. Being able to incorporate the science of social anthropology with market research and social technology really forms the basis of Kimberly’s company. Under her guidance, her clients range from Fortune 500 companies to small businesses and interest groups. Category experience includes healthcare, multi-family housing, senior care, financial services, insurance, telecom, CPGs, fine dining, retail outlets, ad agencies, and market research firms.

Kimberly enjoys loving on her children, barefoot running, re-watching Law and Order: SVU episodes, pinot grigio, and hiking.

“Our platform makes the impact but our people make the difference.” –Our CEO and founder, Kimberly Nasief