Mystery shopping may sound simple on the surface – send a secret shopper to your store and have them report what happened. Easy, right? But, as you may have guessed, there is a lot more to mystery shopping than meets the eye. Measure CP has developed a highly advanced mystery shopping program that approaches the customer experience systematically.
Our modern, detailed mystery shopping programs include traditional in-person mystery shops, mystery shops via phone, and even online mystery shops. All data gathered from our mystery shopping studies is housed in our exclusive online portal, where clients can access all the information gathered by Measure CP in addition to suggested next steps necessary to grow sales.
One aspect of mystery shopping that many business owners may not consider is that the mystery shoppers who visit or call your business should mirror the demographics of your actual customers. A professional mystery shopping company can help discern this information and ensure that your sales processes and staff people are working in the ways that best serve all of your customers.
Mystery shopping can also involve checks for compliance with brand standards, which can be additionally beneficial if your business has multiple locations. As a business owner or manager, it is impossible for you to operate your business in addition to overseeing every single discrepancy between your business guidelines and what is actually happening in each of your locations. When you work with Measure CP, we will determine answers to the questions that are important to your business and your brand.
Mystery shopping is so much more than simply sending a secret shopper to your business. Measure CP mystery shopping programs determine how your customers see you and interact with your brand. We will report our findings to you, plus we provide the value-added service of calling out areas of strength and weakness in your business’s customer-facing operations. The mystery shopping program Measure CP develops for your business will be customized to your needs, and the data we gather will be meaningful to your business and your bottom line.