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Measure Consumer Perspectives receives 2013 Torch Award for Marketplace Ethics from BBB

LOUISVILLE, KY (Nov. 5, 2013) – Measure Consumer Perspectives, a Louisville-based brand auditing firm, has been awarded the Better Business Bureau of Louisville’s prestigious 2013 Torch Award for Marketplace Ethics in the small business category.

“This is a great honor for Measure CP,” said Measure Consumer Perspectives’ Founder and President Kimberly Nasief. “I started this organization to help other companies pay more attention to how they were treating their customers. It feels good to know that we are seen as practicing what we preach – especially by the BBB.”


The BBB Torch Awards are open to all businesses and non-profit organizations that serve the Louisville, KY, Southern Indiana, and Western Kent

ucky markets, which have been in business at least three years and are in good standing with the BBB. Nominees are evaluated on four criteria: management practices, community/investor/stakeholder relations, communications and marketing practices and industry reputation.

“Winning a BBB Torch Award says a lot about a business’s reputation,” said Reanna Smith-Hamblin, BBB spokesperson, Better Business Bureau. “It’s a business consumers can trust. BBB is proud to have Measure Consumer Perspectives as a BBB Torch Award winner and BBB-accredited business.”

According to the Better Business Bureau, the Torch Award honors businesses and non-profit organizations that maintain a solid commitment to conducting their business practices in an ethical fashion. The award supports their mission to promote and foster the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer and business education and service excellence.

Measure Consumer Perspectives is the next generation of consumer brand auditing, focusing on customer experience management by combining traditional mystery shopping and brand auditing with the most advanced mobile and social media tools to provide a 3-Dimensional view of clients’ brands and the customer service that defines them. Measure Consumer Perspectives performs hundreds of thousands of mystery shops and brand audits each year, from Portland, Maine to Portland, Oregon and all over the globe.