A brand audit can help give you a peace of mind. How is this so? Well, if you are a member of a large company and franchise, be it a clothing store, department store or restaurant chain is it not of critical importance to maintain brand consistency across all stores in each state, even country?
A mystery shopping agency with brand audit services, like Measure CP, can help you make certain your brand is being portrayed and perceived how you want it to be.
Measure CP will send in one of its professionals to perform the brand audit. He or she will evaluate many aspects of your business, in particular, the way in which your brand is positioned and how your clients perceive it. It is entirely necessary to discover whether or not your brand is being positioned properly so your store can stay on the same page or level as the rest in your franchise.
What makes companies such as Nike, Nordstrom’s, Chipotle or Porsche so successful? In part it is their brand. People recognize the Nike Swoosh and the Porsche sigil; they trust Nordstrom’s and Chipotle’s customer service and quality. Their brand is a combination of marketing collateral, a consistent logo and customer service and quality. Customers will return to franchises and companies such as these because they trust the brand. They have no doubts as to what they will get when they walk into the doors of one of these companies’ stores.
A brand audit will help get you that kind of trust and loyalty. Measure CP’s auditor will come to your locations and assess the personality, position and perception of your brand inside and outside of your store, giving you the needed information to make changes, and bring your business to a position where each customer will learn to trust your brand.
Keeping a brand consistent will take advertising and marketing a long way, and with a brand audit from Measure CP it will not be hard to see if the consistency is lacking in any way.