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Brand Audit Basics

With a brand audit, a company’s eyes will be opened to the strong points and weak points of its business.

Measure CP’s audit services give clear insight into how a brand displays to customers by the company’s employees, resellers and franchisees. A brand audit through Measure CP’s program reveals whether a company’s money spent on advertising, marketing and operations is working correctly, out on the streets, to convey the company’s brand in the way it wants to be seen.

Brand AuditInstead of taking the time and money to send one of your own employees, why not hire a trained Measure CP auditor to send into your facilities? Whether your company is in the health and fitness, hospitality and food industry, the hair care, salon and spa category, or the retail and shopping business, you will want to know if your company’s brand is perceived, or not, the way you have planned.  A brand audit will give you that capability.

A trained Measure CP auditor will be sent to your facilities with a checklist for both the front of the house and behind the scenes.  The checklists impart an analysis of your business’ marketing and advertising, as well as the operations behind the front desk.  Measure CP’s brand audit services also include compliance audits including age compliance related to alcohol and tobacco sales, marketing message compliance and fair housing compliance issues.  Additionally, Measure CP’s brand package can also include other in-town and online properties in the area.

Knowing if your store, hotel, salon, gym, or restaurant is branded correctly is critical, but so is knowing if your brand is permeating the world beyond your storefront through proper advertising and marketing.  It is important that the logo and name of your company is being used correctly inside and outside the house in order to portray the brand image in the best possible way for the company.  A brand audit will ensure that everything is running according to the company’s marketing plan.