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Measure Consumer Perspectives – Blog

 


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Have you ever gotten a customer complaint that just didn't make sense? "Oh, John?" you think. "But I've never seen

Scott Stratten, who wrote a fantastic book called UnMarketing <http://www.amazon.com/UnMarketing-Stop-Marketing-Start-Engaging/dp/047061787X/ref=sr_1_1?ie=UTF8&qid=1312474784&sr=8-1>, often tells audiences during his speaking engagements that these days,

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