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TaskRabbit was Hacked, What Can Mystery Shoppers Do to Protect Themselves?

Filed under: Measure CP, Mystery Shopping, Mystery Shopping Scams by Kimberly Nasief

TaskRabbit, the handyman-for-hire app, just announced that their network had been hacked by cybercriminals, putting over 1.25 million Taskers at risk for having their personal and financial data stolen. During the investigation, the app and website will be temporarily be taken down while cybersecurity investigators and law enforcement determine what happened. We wanted to alert […]

Canada’s National Lottery Uses Mystery Shoppers for Age Compliance Checks

Filed under: Brand Protection, Compliance Checks, Mystery Shopping Programs by Kimberly Nasief

When it comes to age compliance checks and retailers, there’s really no better way to check for proper ID checks than to use mystery shopping. And Canada must be doing something right, because a 2017 age compliance checks campaign showed that 91% of their National Lottery retailers properly asked for ID as proof of age […]

Use Mystery Shopping For Competitor Research

Filed under: Brand Loyalty, Brand Protection, Customer Experience Management, Mystery Shopping by Kimberly Nasief

When it comes to competitor research, you have a few options. You could send different staff members into your competitors’ businesses — stores, restaurants, multi-family dwellings — or you could lurk on their social media accounts and see what they’re doing. Or you could hire mystery shoppers to do some secret competitor research on your […]

What is the Net Promoter Score?

Filed under: Brand Loyalty, Customer Experience Management, Mobile Feedback by Kimberly Nasief

On a scale from 1 to 10, with 10 being the highest, how likely are you to promote us to a friend or colleague? Have you seen this before? Has this question ever popped up when you’ve placed an online order, received a mobile survey from a store, or even had it appear on an […]

Mystery Shopping versus Customer Satisfaction Surveys: Which Do I Need?

Filed under: Customer Experience Management, Mystery Shopping, Mystery Shopping Programs by Kimberly Nasief

CMOs, if you’re trying to decide between mystery shopping and customer satisfaction surveys, there are a few key differences to be aware of. While the two different programs can give you an idea of how your brand and your staff are performing, they each fulfill different functions and show you two different sides of the […]

What Does a Mystery Shopper Do?

Filed under: Measure CP, Mystery Shopping, Mystery Shopping Programs by Kimberly Nasief

Working as a mystery shopper isn’t as complicated as it sounds. In fact, our goal is to make things as easy and uncomplicated as we can. The goal of a mystery shopping agency like ours is to provide our clients with a customer’s-eye-view of how their business operates. Working on the premise that “when the […]

A Secret Shopper of a Different Kind: Water Park Safety Auditor

Filed under: Brand Protection, Compliance Checks, Mystery Shopping Programs by Kimberly Nasief
Village of Niles, Illinois Park District Oasis Water Park - Water park safety auditors are a different kind of secret shopper

My friend, Erik, recently met a woman who worked as an auditor for a water park/community pool safety certification company. He asked her a few questions about it, and turned it into an article for us. I met Michelle (not her real name) at a coffee shop while she was studying to be a physician’s […]

Top Mystery Shopping Tips from the Pros

Filed under: Mystery Shopping, Tips for Mystery Shoppers by Kimberly Nasief

If you’re interested in mystery shopping, or have just started, you’ll start figuring out a few ways to maximize your time and make more money by taking the right kinds of shops and using a little bit of planning. Here are a few mystery shopping tips we’ve learned over the years that we’ve been doing […]

Marketer’s Choice: Customer Satisfaction Surveys vs Mobile Feedback

Filed under: Customer Experience Management, Customer Service, Mobile Feedback by Kimberly Nasief

Thirty years ago, marketers only had two choices when they wanted to understand what their customers liked: complaint cards and mystery shopping. And even then, those selections were so limited and the information gathering techniques were so basic, you couldn’t be sure whether you were getting the most accurate information. Let’s start with the complaint […]

LinkedIn Secret Shopper Scam Making the Rounds

Filed under: Uncategorized by Kimberly Nasief

Watch out LinkedIn users, there’s a secret shopper scam making the rounds over there. We spotted a story on NJ.com — ‘Secret shopper’ fake job scam hits LinkedIn — that reported a mystery shopper scam based on LinkedIn. It started when Ken Caputo received an email from a relative telling him about an “opportunity” to […]

Understanding and Measuring a Modern Retail Customer Experience

Filed under: Customer Experience Management, Mobile Feedback, Mystery Shopping, Retail Mystery Shopping by Kimberly Nasief

Technology has certainly sped up the way we do things: the retail supply chain has changed as Amazon has worked to perfect fast fulfillment and two-day shipping. It has changed the way retailers and suppliers exchange information and sell products online. And it has even changed the way products are promoted and shared between shoppers. […]

Australia’s ASIC Launches Mystery Shopping Program for Mortgage Brokers

Filed under: Compliance Checks, Mystery Shopping, News by Kimberly Nasief

The Australian Securities and Investments Commission (ASIC) has started a mystery shopping program — they call it “shadow shopping” down under — as part of its review of the mortgage broker industry. According to BrokerNews.com, ASIC is “delving into the suitability of brokers’ advice.” ASIC said this is part of its effort to better understand […]

UK Mystery Shopper Competition Promises £100 to spend in Aldi; Aldi Says They’re NOT Involved

Filed under: Mystery Shopping, Mystery Shopping Scams by Kimberly Nasief

We’ve talked in the past about mystery shopper scams and the way unsuspecting mystery shoppers can be tricked into different ways of parting with their money. We recently heard a story that has us scratching our heads a bit and wondering if this is a scam or not. A mystery shopper competition in the United […]

What Are Retail Compliance Checks?

Filed under: Compliance Checks, Measure CP, Mystery Shopping, Retail Mystery Shopping by Kimberly Nasief
Rum display in a liquor store. Minors are often sent in to buy alcohol during compliance checks.

Compliance checks are essentially surprise inspections that federal government agencies and local law enforcement will carry out to ensure that a retail establishment is following the rules and laws created by the government concerning the products being sold. In other words, they check up on stores to make sure they’re not doing anything illegal. One […]

Mystery Shopper Code Costs Air Canada Thousands

Filed under: Brand Protection, Mystery Shopping Scams by Erik Deckers

A Canadian pilot for Cathay Dragon, a Hong Kong-based airline, has been ordered to repay Air Canada more than $36,000 CDN ($29,181 USD) after leaking a “mystery shopper promo code” to friends and family members. According to a recent CBC story, Marc Anthony Tacchi pleaded guilty to “fraudulently obtaining transportation” and was ordered to repay […]

Can Mystery Shopping Save Casual and Fast Casual Dining

Filed under: Brand Protection, Customer Experience Management, Mystery Shopping, Restaurant Mystery Shopping by Kimberly Nasief

There are plenty of reasons why we’re seeing casual and fast casual chain restaurants go out of business: Millennials are killing them by not eating there. There are too many restaurants and not enough people are supporting them. People are more interested in farm-to-table not boil-in-a-bag. And some restaurants, like Chipotle, are working hard to […]

Beware, the Mystery Shopper Scam is still Going Strong

Filed under: Mystery Shopping, News, Tips for Mystery Shoppers by Kimberly Nasief

It’s hard to believe, but the age-old mystery shopper scam is still around and catching unsuspecting people who just want to earn some extra money. But we’re still seeing articles that show people are falling for the scam and getting caught by unscrupulous dirtbags who think nothing of preying on people. Since we recruit mystery […]

Alcohol Age Compliance Checks Decrease Underage Sales at Other Establishments

Filed under: Brand Protection, Mystery Shopping, Restaurant Mystery Shopping by Kimberly Nasief
The bar from Cheers. Never saw any alcohol compliance checks here!

Last week, we examined a study that looked at how different states and municipalities manage their alcohol age compliance checks. And it has already been established by several other studies that age compliance checks already decreases sales at establishments that get checked. But what kind of effect do those alcohol age compliance checks have on […]

Can Underage Alcohol Compliance Checks Reduce Illegal Alcohol Sales?

Filed under: Brand Protection, Mystery Shopping by Erik Deckers

Underage alcohol consumption has become such a problem in the last couple decades that it is now a public health issue, and one that Measure CP can help local law enforcement agencies monitor. A 2014 study, “Current Use of Underage Alcohol Compliance Checks by Enforcement Agencies in the U.S.” found that age compliance checks at […]

Download Our Mobile Surveys and Mobile Feedback Whitepaper

Filed under: Customer Experience Management, Mobile Feedback by Kimberly Nasief

We recently published a whitepaper on mobile surveys and mobile feedback, a service we offer here at Measure CP. You can download this free 9-page whitepaper and learn more about the technology that lets you reach your customers and get them to respond to you quickly and more easily than dealing with survey cards and […]

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